Why I Went Social Media Free Even as a Business Owner

March 8, 2024

As an artist, I’m saying goodbye to the whirlwind of social media. It’s not an impulsive decision; it’s a conscious choice born out of several factors. Firstly, social platforms consume precious time that could be dedicated to actual artistry. The endless scroll detracts from the joy of creation, leading to a disconnect from the very essence of my craft. So it’s time, to become social media free.

Why I Left Social Media

The comparison trap on social media is swelling. Endless feeds of curated perfection can distort reality and foster feelings of inadequacy. The constant barrage of ads exacerbates this, instilling a sense of scarcity and the notion that I’m lacking something essential.

Social Media Free

With impending parenthood on the horizon, the need for balance becomes my top priority. Something has to give, and for me, it’s the incessant pull of social media. Amidst these reasons lies a crucial contradiction I’ve been living with as I try and build a business on social: I advocate against creating art for mere exposure or the elusive promise of a wider audience. Yet, that’s precisely what social platforms entail. They offer grandiose promises of reach, revenue, and business growth, yet the return on investment remains elusive.

I’ve also tried many times to leave for a short while with a social media detox, and come back with a healthier relationship, but eventually I end up where I started–Craving time away, wondering how this is serving me, and dreaming of a better way to connect and share my message.

Marketing Without Social

Instead, I’m doubling down on authentic connections and meaningful interactions, specifically through my monthly newsletter but in other ways as well–Building genuine 1:1 relationships, focusing on craftsmanship that speaks for itself, and redirecting my marketing efforts towards avenues that prioritize substance over superficiality.

Enter the age-old strategy of search engine optimization (SEO). By optimizing content for platforms like YouTube, Pinterest, and my blog, I’m ensuring that my creations are discoverable by those seeking them. Additionally, I’m leveraging the power of storytelling to convey the essence of my work and connect with audiences on a deeper level.

Shot of my instagram account with messages about not being on social media, highlights that link to pages, and a link tree to all my important pages.

Social Media Free

In essence, becoming social media free doesn’t equate to the demise of my business. On the contrary, it heralds a return to fundamentals. It’s about focusing on quality over quantity, depth over breadth, and substance over spectacle. So, as I embark on this journey sans social media, I’m confident that my artistry will thrive, unencumbered by the noise of the digital realm.

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